How Will Magazines Remain Profitable in the Digital Age?
The online and digital media industry is welcomed by billions of people around the world thanks to ease of access and convenience, but the magazine industry has seen a decline in paper sales since the beginning of the digital age and the future. . “This looks promising as magazine magazines disappear from the industry, leaving those left behind in search of a new and viable option to maintain their presence in the market. Now this presence may have been discovered thanks to the intervention of digital media and the development of tablets such as iPads and smartphones, but where is the printing industry?
It all started in the late 90’s, when the era of web browsing began, and people began to realize the potential of the online market. Continuous progress in the online industry, as well as the development of smartphones and the simplicity of portability have allowed the world’s population to access online entertainment at any time and anywhere, and now the digital industry is becoming brighter.
However, magazines are under attack from a variety of sources, whether it is the growth of digital media, such as the emergence of multi-channel television from Sky, or competition from newspapers, which tend to print mostly written articles and content. for publication in a journal. These other content viewing options, coupled with the problem of having too many magazines in the industry, place a heavy burden on the magazine’s ability to succeed in the printing industry. Such pressure from the competing media made many wonder how long it might take for print products to stop working.
Persistent concerns in the industry have led them to turn their attention to the digital sphere in order to maintain coverage in the growing world of multimedia. Many have decided to conquer the digital world by creating easily accessible content with gadgets such as tablets and smartphones. Jim White, sports editor of the Daily Telegraph, believes that “the versions of tablet magazines are equally attractive to view and at the same time provide added value in terms of collaboration.
Publishing on the Internet seems to be the only option to preserve the circulation of most magazines, and it is beginning to take shape on several platforms, including smartphones, tablets and the Internet. This change is due to a number of reasons, including the ability for the player to take advantage of the user’s digital content with multimedia options, creating a much more enjoyable option for the player. Moreover, although the reader has cross-platform experience, publishers reduce production costs and can deliver content to the reader faster, bypassing intermediaries called distributors. The switch to a digital platform also allows the publisher to make their product available to a wider audience, with statistics showing that the number of tablet users will increase by 50% per year.
However, the decision of some publications to switch to digital technologies is a cause for concern. These include questions about costs taken directly from the magazine cover price to fund additional editorial costs, such as 24-hour media production, and fees for intermediaries such as Apple, which guarantee interest for each name that will be printed on their kiosk or produced. available from one of their devices. Magazine editors ignore these factors, as well as additional costs such as the technical knowledge needed to ensure the constant visibility of titles. There are also threats to the digital industry because of the expectation of lower add-on rates, although Jim White explains that “the advantage for advertisers is that the format of an e-magazine can be associated with websites. Advertisers are much faster with their full potential for home shopping. . This means that for some industry-wide magazines, the likelihood of getting the same ad rates is limited, but for those with a large audience and ad reach, the transition may not be as expensive.
But for magazines to remain profitable in the digital age, they need to have a niche in which the reader is willing to spend their hard-earned money, White explains: “The only way magazines remain profitable in the digital age is through a specialized or unique service.